About Us
Inspired by the Sea, Crafted with Care
Inspired by the Sea, Crafted with Care
Founded by Kaz Kearney in 2021, Soak began with a simple idea that self-care should be natural, grounding, and deeply restorative. Kaz discovered the healing power of the Atlantic when her son’s time surfing in the ocean transformed not only his skin and hair, but his overall wellbeing. Calm, joy, and balance followed, inspiring a range rooted in sea therapy and botanical wellness.
Each scent collection blends Atlantic sea salt, Irish organic seaweed, and garden-grown herbs to support different emotional states, from restful sleep to renewed energy and lifted mood. Every product is crafted by hand in Sligo, designed to reconnect you with nature and the power of slow, mindful rituals.
— Kaz Kearney, Founder & Creator
At the heart of Soak is a commitment to wellbeing, both personal and collective. For every jar of bath salts sold, €1 is donated to Liquid Therapy, an award-winning mental health charity based in Donegal.
Liquid Therapy provides young people with supported surf sessions that nurture confidence, connection, and joy through the sea. Their work perfectly reflects Soak’s belief in the restorative power of nature and water.
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